Voice & Tone Masterclass
The only online course about voice and tone you’ll ever need. Get hours of guidance on how to build a brand voice from scratch and create a style guide – all with linguistic precision and real impact on your product and team.
Quick Facts
‣ Digital online course
‣ Suitable for all levels
‣ Created for UX Writers, Copywriters, Content Writers, Designers, Marketing Managers
‣ Self-paced learning
‣ 40 lessons
‣ 10+ hours of video and audio material
‣ 24 downloadable resources
‣ Deep-dive class project
‣ Support via email
‣ Personal feedback via video
In a world of AI-written text, voice and tone will make the difference. Learn how to master the art of brand-specific writing to make your product stand out in an authentic and captivating way.
What you’ll get
Learn about the difference between voice and tone, why we need both, and why terminology matters.
What is voice,
what is tone?
01
We’ll explore how to use linguistic elements to set clear and effective voice and tone rules.
How to set effective
voice & tone rules
04
To prepare for working with voice and tone in practice, we’ll clarify misconceptions and discuss how to overcome common challenges.
Common misconceptions
and challenges
02
Humor is an important part of all forms of communication. Learn how to use it intentionally in your voice and tone design.
How to use humor
in UX Writing
05
Learn how to build a brand identity from scratch and how to draw conclusions for your voice and tone design from it.
How to create a
brand voice
03
Let’s build a style guide from start to finish — including defining the contents, finding the right medium, and testing your draft.
How to build a voice
and tone style guide
06
Get a deep understanding of voice and tone and the ability to craft a brand voice, build a style guide, and have people work with it.
Support when you need it – feedback to help you grow.
I’ll support you via email whenever you need it. Once you’re enrolled, you can write me anytime and get guidance — whether you have a question, face a challenge, or just need to vent.
Additionally, when you complete and submit your class project, you’ll also receive detailed video feedback along with recommendations for your development plan.
Hear what students say
“This was a very informative & interesting class. I'm new to UX, this course gave me the confidence I'll need to move forward!”
JOYCELYN R.
“I really enjoyed this course, it was really informative! It was very eye opening to see how a lot of the small details you never think about when creating designs actually have a large impact in the end product.”
PEDRO A. G.
“Perfect course for beginners planning to venture into UX Writing. Dr. Kat did an amazing job.”
IDARA E.U.
This course is for you if you…
...are looking to start a career in UX Writing or simply want to add one of the most valuable skills in digital product building to your toolkit. It is also a great choice if you have already been working as a UX Writer, and want to get the basics right and establish a structured writing process. By the end of this course, you’ll have the knowledge, processes, and confidence to write UX copy that not only resonates with users but also drives results. Sounds good? Then hop on board!
Get certified
Let’s get you ahead of your competition: As proof of completing the class, you can receive a personalized certificate. To get yours, just send a certificate request via email from the same address you used to enroll in this course, along with your answers to the reflection questions in the last lesson.
Learn from an industry expert
– and voice and tone enthusiast
In my 8+ years as a UX Writer, I have created brand voices for around 20 brands and taught thousands of people how to do the same. Building on this experience, I created the only voice and tone masterclass you’ll ever need – filled with all the theory and practice it takes to design a brand voice and build a style guide.