Online Course for All Levels
Voice & Tone Masterclass
The only online course about voice and tone you’ll ever need. Learn how to create a brand voice, build a style guide, and apply it with confidence. Get hours of guidance on how to build a brand voice from scratch and create a style guide – all with linguistic precision and real impact on your product and team.
Quick Facts
‣ Digital online course
‣ Suitable for all levels
‣ Created for UX Writers, Copywriters, Content Writers, Designers, Marketing Managers
‣ 100 % self-paced learning – start anytime!
‣ 40 lessons
‣ 10+ hours of video and audio material
‣ 24 downloadable resources
‣ Deep-dive class project
‣ Direct support from Dr. Kat via email
‣ Personal feedback via video
In a world of AI-written text, voice and tone will make the difference. Learn how to master the art of brand-specific writing to make your product stand out in an authentic and captivating way.
What you’ll get
What is voice,
what is tone?
01
Learn about the difference between voice and tone, why we need both, and why terminology matters.
Common misconceptions
and challenges
02
To prepare for working with voice and tone in practice, we’ll clarify misconceptions and discuss how to overcome common challenges.
How to create a
brand voice
Learn how to build a brand identity from scratch and how to draw conclusions for your voice and tone design from it.
03
How to set effective
voice & tone rules
04
We’ll explore how to use linguistic elements to set clear and effective voice and tone rules.
How to use humor
in UX Writing
05
Humor is an important part of all forms of communication. Learn how to use it intentionally in your voice and tone design.
How to build a voice
and tone style guide
06
Let’s build a style guide from start to finish — including defining the contents, finding the right medium, and testing your draft.
Get a deep understanding of voice and tone and the ability to craft a brand voice, build a style guide, and have people work with it.
Support when you need it – feedback to help you grow.
You won’t be left alone. You’ll get direct access to me via email whenever you need support – and detailed personal video feedback on your final project. Once you’re enrolled, you can write me anytime and get guidance — whether you have a question, face a challenge, or just need to vent.
Additionally, when you complete and submit your class project, you’ll also receive detailed video feedback along with recommendations for your development plan.
Exclusive:
The Big Sister Advice podcast
Alongside the core lessons, you will get access to my personal podcast where I share real stories from 8+ years as a UX Writer. In each episode, I share my personal experience with challenging situations and how I handled them.
With that, we go beyond textbook knowledge to fully prepare you for all pitfalls in practice.
Hear what students say
“The instructor's delivery is engaging! She is really knowledgeable about the topic. In general, the course is above my expectations.”
ZSOLT H.
“Dr. Grimm walks a perfect balance between education and excitement about the course, and presents the material in the tone of an ideal teacher. Her style is matter-of-fact, yet accessible, teaching you the material step by step and leaving you eager to learn more.”
ROWAN W.
“For one, her voice is so calming so it eliminates the anxiety normally present with learning something completely new. Her instruction is also clear and concise, so it is easy to grasp the concepts illustrated. Great work!!”
CHARLES C. E.
This course is for you if you…
... you are looking for a practical, expert-led UX Writing course on voice and tone that shows you step by step how to create a brand voice and build a style guide. It’s ideal if you’re a UX Writer, Copywriter, Designer, or Marketing Manager who wants a clear method instead of vague advice. Even if you already use style guides, this masterclass helps you go deeper into the linguistic craft of UX Writing and gives you the tools to create a professional, team-ready guide from scratch. By the end, you’ll have the knowledge, templates, and confidence to apply voice and tone in your daily work—making your product copy more consistent, authentic, and user-focused
Get certified
Let’s get you ahead of your competition: As proof of completing the class, you can receive a personalized certificate. To get yours, just send a certificate request via email from the same address you used to enroll in this course, we will then check your completion status and send you a customized certificate.
Learn from an industry expert
– and voice and tone enthusiast
In my 8+ years as a UX Writer, I have created brand voices for around 20 brands and taught thousands of people how to do the same. Building on this experience, I created the only voice and tone masterclass you’ll ever need – filled with all the theory and practice it takes to design a brand voice and build a style guide.